Business Funnel Analysis

At the core of the Funnel Analysis Template is a database called User Journey, which breaks down the customer funnel into several key stages:

Awareness
Interest
Consideration
Decision
Purchase
Post-purchase
Advocacy
Each of these stages represents a step in the customer’s relationship with your business, and under each stage, specific actions can be tracked.

For example, in the Awareness stage, actions could include:

Watching a YouTube video about your product
Reading a blog post
Interacting with social media content
By tracking these actions, you gain valuable insights into how users first interact with your brand.